Publishing on Substack, getting readers, but hardly anyone buys?
Find the offer, price, and invitation your Substack readers will happily say yes to
A live challenge with Substack Bestseller Kristina God and Bestselling Author Ayodeji Awosika for writers who are already publishing and have people reading, but aren't getting enough of those readers to pay.
November 16–20, 2026
11 a.m. Central / Noon Eastern / 6 p.m. Berlin
Investment: $149
I know my stuff. So why can't I figure out what to sell?I've got the skills and the experience. I just can't seem to turn them into something people would buy.
What would my readers actually pay me for?Before I spend weeks building something they might not want.
What should I actually put behind my paywall?I've tried locking a few posts. Barely anyone upgraded.
How do I get free readers to upgrade?Without turning my posts into pitches.
What could I offer beyond the paid tier?Coaching, a course, a service... I've thought about it, but I'm not sure what would sell.
I already have an offer. So why am I not getting more bites?I've put it out there. A few people show interest, but hardly anyone buys.
Is my list even big enough to sell to?I've only got a few hundred subscribers.
And once I have something, how do I tell people about it without feeling salesy?I don't want to annoy the readers who actually trust me.
How are other people making real money after six months?I've been at this longer, and it feels like I've barely moved.
A clear promise and real benefits, so free readers have a reason to upgrade.
A workshop, product, or coaching offer, mapped out with its promise, path, pricing, and reason to buy now. You'll get feedback on it from Ayo and Kristina in the challenge Slack.
Using our campaign template and real launch emails as your guide.
You check the Notes feed and someone's celebrating.
"I just became a Substack Bestseller!"
"My paid subscriptions are covering my rent!"
"My workshop sold out!"
You're not jealous. You're genuinely happy for them. You might even leave a comment congratulating them.
But a quieter thought creeps in: What am I missing?
You know your field. You've put in the work, and readers tell you your posts help them. You're publishing, posting Notes, and replying to comments every week.
You just haven't figured out the money part yet. Your paid tier isn't pulling people in, and you're still not sure what offer your readers would actually buy.
So why does it feel like everyone else got a manual you never received?
After a while it starts to feel personal. Like maybe the problem isn't your strategy. Maybe it's you.
It isn't. Here's what a lot of Substack advice leaves out:
Getting more subscribers and making more money are two different skills
You can grow for months and still have no idea how to turn that attention into income.
One of my students had 279 subscribers and had never made a dollar online. A few days earlier, she'd been wondering whether to quit.
Then she said this on our coaching call:
She didn't grow her audience to get there. She reached out to readers who'd already shown interest, found out what they needed, and invited the right ones to work with her.
She picked up three new paying subscribers along the way, too.
The money was already in her audience. She just needed the right offer and a way to invite people to it.
That's what this challenge is about.
Start Turning the Readers You Already Have Into Paying Subscribers and Clients in 5 Days
For five days, Kristina God and I will work with you live to build a paid tier worth joining and an offer worth buying.
You'll keep writing the way you already do, and you won't need to spend another six months growing before you start selling.
Here's what you'll build.
(led by Kristina)
By Monday night, you'll know exactly what belongs behind your paywall and how to price your tiers. Your free readers will finally have a reason to become paying ones.
(led by me)
By Wednesday, you'll use my Offer Map to turn your knowledge and experience into a workshop, product, or coaching offer. You'll know exactly what you're selling and why your readers will pay for it.
(with both of us)
By Friday, your first offer email will be written and ready to send, so your best readers can start saying yes. You'll build it from our template and real launch emails that worked.
One of the biggest advantages of this challenge is that Kristina and I have built our businesses in different ways.
You're not getting one person's favorite monetization strategy dressed up as the only way to succeed.
You're getting two perspectives.
Substack Bestseller | Founder of The Online Writing Club | Marketing Expert
Kristina became a Substack Bestseller in less than two months.
She's built The Online Writing Club into a community of more than 33,000 writers and generated over $100,000 in lifetime subscription revenue.
And she did it while working a corporate marketing job and raising two young children.
Kristina understands Substack from the inside out.
She knows how the platform works, how to structure a publication, and how to turn a paid subscription into something readers genuinely value.
During the challenge, she'll help you look at your Substack with fresh eyes and find ways to make your paid membership more compelling.
Three-Time Bestselling Author | Writing Entrepreneur | $2M+ in Online Revenue
That's me.
I've sold more than $100,000 worth of books and seven figures in online courses. My offers range from $49 workshops to $30,000 consulting deals.
I've coached more than 1,000 writers and hundreds of coaches, and some of my top clients now make $30,000 to $40,000 a month.
And I still do this every day, so what I teach you is what's working right now.
During the challenge, I'll show you how to build offers beyond paid subscriptions and introduce them to your readers through email.
Kristina will help you make more of Substack's built-in monetization tools. I'll help you turn your expertise into offers beyond the paywall.
And together, we'll show you how the pieces fit.
"Kristina,
I just wanted to say thank you for helping me get started on Substack. Today was a big highlight! My viral post made its way onto the Oprah website. Jumping into this whole thing was so overwhelming! But you made it feel doable.
Your guidance got me unstuck and actually moving forward, which is exactly what I needed. It means more than you know to have someone in your corner when you're trying something new."
"I couldn't have done it without you!"
Three live 90-minute workshops, two implementation days, and a Slack community where you'll post your work and get feedback from Kristina and me all week.
Live Workshop #1
By the end of Monday, your paid tier will give free readers a clear reason to upgrade.
Kristina will walk you through how she built a paid membership that's brought in more than $100,000 in subscription revenue.
You'll walk away knowing:
Your output: A paid tier your readers have a real reason to join.
Implementation Day #1
Today you'll turn Monday's ideas into a paid tier your readers actually want to join.
You'll rewrite what paid subscribers get, set your price, and update how you describe the tier on your publication.
Then post it in the challenge Slack, and Kristina and I will tell you what's working and what to sharpen before your readers see it.
Your output: A paid tier that's ready to go live, with feedback from both of us.
Live Workshop #2
What else could your readers happily pay you for?
By the end of Wednesday, you'll know the answer, and you'll have an offer built around it. It might be a workshop, one-on-one help, or a digital product. I'll help you pick the one that fits your expertise and shape it with my Offer Map.
You'll walk away knowing:
Your output: An offer your readers have a reason to buy, mapped out and ready to sharpen on Thursday.
Implementation Day #2
Today you'll finish your Offer Map, the worksheet I use to turn a rough idea into a clear offer. It walks you through your promise, the path to get there, your price, and the reason to buy now.
By the end of the day, you'll have an offer you can explain in a sentence and price with confidence.
Then post it in the challenge Slack, and I'll tell you what's working and what to tighten before Friday.
Your output: A finished offer, ready to invite readers to on Friday.
Live Workshop #3
By Friday, you've got a paid tier worth joining or an offer worth buying. Now it's time to invite your readers in.
A lot of writers mention their offer once in a Note or at the bottom of a post, then wonder why hardly anyone buys. Mentioning an offer isn't the same as giving readers a reason to want it.
In this session, we'll help you write the email that gives them that reason.
You'll walk away with:
I'll also walk you through real emails from one of my past challenge launches, so you can see how the whole campaign fits together.
Your output: Your first offer email, written and ready to send to the readers most likely to say yes.
Bonus
Bring your paid tier or your Offer Map, and I'll give live feedback on as many as time allows. Even if yours doesn't come up, you'll watch what makes other offers stronger and how to apply the same fixes to yours.
Your output: A sharper offer and a clear next step for selling it, before the weekend's over.
I don't want you to leave the challenge thinking, That was interesting. Now how do I actually do it?
So you'll get the same tools I use with my coaching clients, ready to fill in as you work through each session.
The worksheet I use with my coaching clients. Fill it in, and you'll have an offer with a clear promise, path, and price, plus a reason for readers to buy now.
The campaign structure I use for my own launches. Plug in your paid tier, workshop, course, or other offer, and you'll have a campaign ready to send.
Copies of the emails from one of my past challenge launches, with notes on why each one works. Borrow what fits, and you'll never start from a blank page.
Plan 90 Days of Articles That Attract Readers Ready to Buy
More content won't make your Substack more profitable. The right content will.
Inside my 90-Day Substack Library Workshop, you'll plan 12 articles around what your ideal readers worry about, struggle with, and want most. That way, the people who find you are the ones most likely to buy.
You'll stop staring at a blank page wondering what to write next. You'll also get:
The goal: 90 days of articles that keep bringing in the readers most likely to pay you.
Write Launch Campaigns That Turn Readers Into Buyers
Friday's workshop gets your first offer email written. This bonus gives you the whole campaign.
Inside the Email Promotions Masterclass, you'll see how I plan a launch from the first warm-up email to the final reminder. You'll walk away with:
You'll also see examples from an 11-email launch sequence and other campaigns of mine, so you can borrow what works.
The goal: A launch playbook you can pull out every time you have something new to sell.
100 ideas for what to put in your paid tier. Pick the perks your readers will actually pay for, and stop guessing what paid subscribers should get.
Miss a live session, or want to rewatch the Offer Map training before your next launch? You'll have lifetime access to the recordings of all three main workshops, ready whenever you have something new to sell.
Bring your paid tier or your Offer Map, and I'll give live feedback on as many as time allows, so you leave with a sharper offer and a clear next step for selling it.
Saturday, November 21, at 11 a.m. Central.
This challenge is for you if:
Maybe you're just getting started with monetization.
Maybe you've got a few paying subscribers and want to improve your paid tier.
Maybe you've built a decent audience but haven't figured out what else you could sell.
Maybe you're already making money and want to explore additional revenue streams.
You don't need thousands of subscribers.
You don't need a complicated business.
And you don't need to be an expert at marketing.
But you do need an existing Substack you're already publishing on.
This isn't a beginner's course on how to create your first Substack account.
It's for writers and creators who are ready to make more of what they've already started.
The 5-Day Profitable Substack Challenge
Your investment: $149
No need to spend another six months wondering how other writers are making money from their Substacks.
You can start figuring out what makes sense for yours.
November 16–20, 2026 | Live at 11 a.m. Central / Noon Eastern / 6 p.m. Berlin
Bonus Offer Teardown: Saturday, November 21
No.
This challenge is about making better use of your Substack, whether your audience is small or established.
You don't need thousands of subscribers to start thinking about paid tiers and other offers.
You do need an existing Substack you're already publishing on.
No.
If you've already turned on paid subscriptions, you can use the challenge to improve your strategy.
If you haven't, you'll learn how to think through what you could offer paid readers before launching a tier.
That's fine.
Paid subscriptions might be the right model for you.
The goal isn't to force everyone into the same business.
It's to help you understand your options and choose what makes sense for your audience.
Bring it.
You can use the Offer Map to improve how it's packaged, positioned, and explained.
No.
We'll touch on the role of audience growth, but the main focus is monetization.
You'll learn how to make your paid subscription more compelling, develop offers beyond the paywall, and communicate their value.
You'll receive lifetime access to the recordings of the three main workshops.
No. They're set aside for you to work on your own publication. You'll post your work in the challenge Slack community and get feedback from Kristina and me.
No. Feedback happens in the challenge Slack community and during the Saturday teardown. One-on-one coaching is something I offer separately to private clients.
Each of the three main workshops is 90 minutes.
They take place on Monday, Wednesday, and Friday at 11 a.m. Central / noon Eastern / 6 p.m. Berlin.
Yes.
The bonus offer teardown with Ayo takes place on Saturday, November 21, at 11 a.m. Central.
$149 for the challenge, core resources, and listed bonuses.
You built a Substack, kept publishing, and earned readers who want to hear from you.
That's worth something.
Now it's time to get paid for it, and you don't need thousands of subscribers to start.
Your next step might be a paid tier people are excited to join, a workshop built on your expertise, or the email that finally gets readers to buy. Whatever it is, you don't have to figure it out by yourself.
Spend five days with Kristina and me, and walk away with your paid tier and offer mapped out, your first offer email written, and a clear plan to start earning from the writing you're already doing.
November 16–20, 2026
Three 90-Minute Live Workshops + Two Implementation Days + Saturday Offer Teardown
Only $149
Kristina & Ayo